About Brisbane Kids

Brisbane Kids is the biggest kids’ website in Brisbane. We also publish a seasonal digital Brisbane family magazine.

Brisbane Kids History 

The first version of the Brisbane Kids blog was pretty “cringe”, but then we found a wonderful developer in Karl from Static Shift, and the rest is history. 11 years later, we have over 3000 articles on the website and 53 million page views since we started. Operating for over 11 years, we are all about helping families create memories in Brisbane.

Brisbane Kids Mission

Brisbane Kids’ mission is to be the Official Guide to Child-Friendly Brisbane by providing accurate, quality
and inspiring child and community-focused information that is relevant and useful for families living in and visiting Brisbane.

We cover topics including

• Local events, activities and classes.
• Outdoor adventures and holiday ideas.
• Reviews of schools, kindergartens and childcare centres.
• amily-friendly travel destinations.
• Community news.
• Education news and resources.
• Community support services.
• Birthday party ideas and services.
• Services for families.
• Product and gear for families, kids and babies.

Brisbane Kids Values

• We value community, family and child above all else.
• We are champions of childhood.
• We celebrate the strength and value of diversity.
• We work with joy, balance, humility and mindfulness of community responsibility.

Brisbane Kids Philosophy

Community

In an ideal community, every child seeks to be loved, feel happy and live in a safe place. Children deserve the best outcomes, interactions, and experiences when connecting with places, people, and services.

Childhood needs to be protected and celebrated, just as communities need support and people working to help them. At Brisbane Kids, we will always strive to work in a compassionate and balanced way. Our focus on our customers (community) and clients (those who offer the best activities and services) will be fiercely protected, and their satisfaction and engagement will be our measure of success.

Acknowledgement of Country

We acknowledge the Traditional Custodians of this land where we live, the Turrbal people and Gubbi Gubbi people, and their connection to land, water, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Brisbane Kids Publishing Standards

Brisbane Kids seeks to act in the best interests of its local and global community. 

Integrity, honesty and compassion are at the centre of Brisbane Kids’ publishing policy. 

Any photography will be published in context as an accurate representation of a person, destination or event. Things like heavy filters or distortion of images will be avoided, but otherwise identified. 

Audience and community privacy will be protected via the Brisbane Kids privacy policy. During campaigns like the Brisbane Kids Christmas Lights Map and Halloween Trick or Treating, Brisbane Kids will seek consent for publishing addresses that are not already published in the public media. 

The Brisbane Kids team has the right to refuse advertising or event listings should they deem them of a quality that would leave them uncertain about the safety or interest of the community. 

Community interest and safety will override any content or advertising schedules. Examples include but are not limited to reporting on natural disasters, missing children, amber alerts or any direct requests from law enforcement. 

Special care will be taken in any reviews or photography using children under 16. In addition to guardian consent, where age permits, consent of the child will also be requested. The use of these photos, whether agreed to at the time, will be removed at any time in the future at the child’s request or their guardian’s. 

The Brisbane Kids founder

My name is Ngaire Stirling, and I am the founder and owner of Brisbane Kids. I created this resource in 2011 with little more than $100 to share all the unique places I was visiting with my kids. After losing my mum suddenly to cancer not long before having my first child, it was also a cathartic way to share my memories. I quickly realised that by sharing these experiences, I was encouraging other families to explore more with their kids and, in turn, build bigger and brighter childhoods and memories.

I have lived in Brisbane my entire life and my favourite place to holiday is K’gari. I have three spirited kids, a husband, nine chickens and two dogs. My background is in journalism, sales and marketing, and early years teaching, and I am particularly interested in teen mental health and neurodiversity. I am on the Moreton Bay Region Industry and Tourism board and devote my spare time to trying to save native animals in my role as a director of the Moreton Bay Wildlife Foundation.

Today at Brisbane Kids, I work with a team of talented writers, editors and designers, and we all continue to do our best to make it easier for families to get out and about and build memories with their kids.